Galley Creative Group

We occasionally hear a client say,” I don’t need to be on any other channels-I get all of my business from my website”, OR “I have a great website but no one ever visits it.” Which brings us to the topic of SEO.

Businesses understand the value and importance of their identity online, but building a site is not enough. In addition to sophistication, ease of navigation, clarity, visual appeal, and valuable content, our websites also need another key ingredient–accessibility. To be useful, websites need to be found. And thanks to google and other search engines, with proper development they will be.

After designing a website that clearly defines your brand message, focus on the search engine optimization.

1. Select relevant keywords so clients you wish to serve reach you; generalized terms, for example, may not be useful. A landscape designer in Alabama probably would not be able to field a crew to work on a lawn in Oregon.
2. Work on your on-page optimization. One of the recommendations by Aaron Wall of SEO Book is to vary the keywords on each page[you can vary by singular vs plural, alternating word order, using synonyms, and adding modifiers.] And be absolutely sure your content is broken up with headers in easily read sections.
3. Build Links from other sites to yours, manually, by submitting links and building relationships with those who will link to your site. If the site content is strong, people will ask to link. And, of course, take advantage of links to blogs, your email campaigns, FB, TW, and LinkedIn.
4. Review your analytics. It’s important to read the reports to continually improve SEO.

A well designed website is an integral component of the identity portfolio for non profit and profitable organizations, and maintaining the SEO is essential to a website’s success.

This entry was posted on Sunday, May 15th, 2011 at 1:46 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.