Lately, we’ve been thinking about this small yet mighty element of our business system. And about the imaginative variety of outliers—those creative cards that are smaller or larger and while different, perhaps too different. I know this is shocking, but it is possible to overdesign.
In the case of the business card, there is much to be said for standing out and less for being tossed out because it doesn’t fit neatly in a wallet or card carrier. Just something to consider, because the standard business card can be an exceptionally well-designed piece without changing the size. Whether landscape, portrait or hybrid, the content is key. Provide your contact information, refrain from advertising, and remember the power of this heavy hitting piece of your collateral. What you want is a well-designed card, with current information, and a long shelf life in the hands of a client, prospect or referral.
Brian Hoff posted on his blog, The Design Cubical, an article titled “50 Creative Business Cards.” While we found many of the cards to be quite special, take a look at them and keep in mind what we discussed above. Check out the article here and let us know what you think by commenting below.
