Galley does the Color Run!

Posted in Galley Blog

 Galley employees Jennifer Lleras and Michelle Canvisser took to the Streets of Baltimore City last month to participate in the 2014 Baltimore Color Run.  The Color Run was founded in January of 2012 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”. It is the original paint race and has created a completely new genre of running events that continues to grow exponentially. Now the single largest event series in the United States, The Color Run has exploded since its debut event, hosting more than 170 events in 30+ countries in 2013.

With a hashtag like #happiest5k who would not want to participate?

Jennifer and Michelle donned their mandatory white clothing and optional tutus and took off running in hopes of collecting a rainbow of colorful paint at each of the 5 color stations set up around the M & T Bank Stadium and Camden yards.

The race is not timed, it is just a fun run and both Jennifer and Michelle finished plastered with color.  We are proud to employ such creative and individual women like Jennifer and Michelle and can't wait to see what kind of events they are involved with in the future!

How Not to Duck Image Issues

Posted in Galley Blog

By now, we're all familiar with the company wide PR problem A&E encountered in late December 2013 and early this month. Considered offensive by some, personal views were expressed by Duck Dynasty patriarch, Phil Robertson,initiating a backlash from one community toward A&E. A&E responded by suspending Mr. Robertson from his family's runaway hit show. The suspension  sparked another  backlash (from a different community) and A&E reinstated the patriarch to the show. This hesitation and waffling resulted in a loss of credibility for A&E.  From a public relations perspective, the main take away here is that A&E was reactive to this issue instead of getting out in front of the problem.

Companies can run into trouble when standards and guidelines are not in place. Unifying the brand image behind a mission statement or company ethos would have prevented A&E from experiencing their PR disaster. Whether with an employee code of conduct, a crisis management plan, a  specification guide, or a social media policy, every business action should be guided by clear brand standards. A company's values, along with its outward presentation make the brand.

Here at Galley, our goal is to establish a cohesive brand for each of our client companies--a brand that is true to their core values and standards of behavior. By maintaining an authentic, brand image and unique voice, while delivering service consistent with their core values and standards, companies gain both credibility and direction.

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