The Apple versus Samsung court case has brought up lots of debate, with passionate arguments coming from both sides. As Apple’s influence has grown in recent years they have seen a rise in both supporters and cynics, in a way polarizing the tech world. For many it’s either Apple or ‘something else’. While many continue to argue from either side, you would have to agree that Apple must be doing something right to become one of the most valuable companies in the world.

Retweet, #hashtag, follow back, twitpic. If you understand the lingo, chances are you are a seasoned tweeter. If these words seem like a new confusing language to you then you must not be ‘hip’ to twitter. Twitter is a social networking tool that is described as ‘micro-blogging’. In the simplest of terms, twitter is an online medium where users post short messages called ‘tweets’ for their followers to read. The 140 character limit on tweets ensures that your message is kept short and simple. With the rise in usage of smart phones, the concept of micro-blogging has exploded. Just observe the public on any typical day. You will often see people walking around checking their phones, typing, reading, and walking all at the same time. These days people check their phones any free moment. With 465 million accounts worldwide and 175 million tweets sent out per day, twitter is among the most popular forms of social media. The popularity of twitter and its instant delivery and access to people’s smart phones make it the perfect tool, if used wisely, for businesses connecting with their consumers.