If you are an established business, you have a strategic plan that you update, at least annually. That plan includes a review of the past year/it's accomplishments and identified areas of improvement, and a revisiting and assessment of short and long term goals.
If you are an established business without a strategic plan or a new business in search of one, rather than viewing it as an obstacle, think of a strategic check-in like a retreat to a dude ranch, or a spa, or whatever re-energizes you. Because that's exactly what a good strategic plan will do for your company.
Even those who eschew rules and structure, know, secretly, how valuable it is to have clearly defined goals with an understanding of the resources needed to meet deadlines. And those who succeed in business growth know it's enabled by the clarity of strategic goals.
So, start the year right. Gather your shareholders and take the time to plan strategically. Not only will it support your success, it feels so good to have clarity of corporate or nonprofit direction.