In this blog we will address the most frequented social media outlet, Facebook. With over 800 million users, Facebook has a variety of purposes which depend solely on the user. Unlike LinkedIn’s professional networking base, Facebook is used by many age groups ranging from 13-64. The content that is shared on this social outlet suggests [...]
There are many widgets, installers, and applications available that can link all your social media outlets (Facebook, Twitter, LinkedIn and blogs). Before “marrying” all of these outlets together it is important to first identify each outlet’s use and audience. In this blog we will discuss the more conservative and reserved outlet, LinkedIn. LinkedIn is a [...]
We find it important to unleash your inner artist as often as possible, which is why we wanted to highlight the Draw Something app powered by OMGPOP. Whether you’re new to the app like us, or are one of millions who have helped made this app the latest and greatest thing since Angry Birds, it’s [...]
As a business looking to communicate effectively with its clients, Campaign Monitor and Constant Contact are both websites designed to help businesses expand and maintain their clients through email campaigns. Both websites are email marketing services intended to make emailing clients simpler and to help businesses keep track of their communication progress. However, for an [...]
LinkedIn groups are a great way to establish yourself in your field and to connect with other professionals. Groups function as a place where LinkedIn members with a common professional interest, for example the fact that they’re interested in marketing or interested in leadership for women in business, can meet and exchange ideas. Within each [...]
From Great Service to Great Product to Great Improvement, today’s Great Businesses know their success is tied directly to the customer experience. For a business to succeed, the baseline expectation is an exceptional product that is constantly being improved upon, but the most important characteristic of any successful business is an exceptional service experience. Think [...]
As a design company, we often explain interactivity in terms of websites, social media, ad research, networking and analytics. We counsel our clients to watch, participate in, measure and react to their online conversations. But, do they accept what transpires when they interact without really understanding the process? Talk to Me, an interactive exhibit at [...]
Google Ad campaigns are a sound interactive marketing strategy if (1)the keywords are well chosen, (2) the budget is comfortable, (3) the analytics are used to make decisions, and the (4) the campaign is managed well. Given those qualifiers, a google ad campaign is an incredible supplement to traditional and interactive marketing. Whether you measure [...]
Branding today is entirely different from branding ten years ago. And as brand stewards trudging through shifting sands, to responsibly represent our clients, we respond to the differences. In truth, it would be hard, not to mention dangerous, to ignore the power of the channels available to us today. The reasons impacting the changes in [...]
Today, businesses can deliver specific information to the right recipient. The sports product manufacturer can send an offer directly to athletes based on research of demographics, buying habits, and interests, for example. However, while individualizing is at the heart of successful messaging, the filtering abilities of Google and Facebook, who can now tailor searches very [...]
In this blog we will address the most frequented social media outlet, Facebook. With over 800 million users, Facebook has a variety of purposes which depend solely on the user. Unlike LinkedIn’s professional networking base, Facebook is used by many age groups ranging from 13-64. The content that is shared on this social outlet suggests [...]
There are many widgets, installers, and applications available that can link all your social media outlets (Facebook, Twitter, LinkedIn and blogs). Before “marrying” all of these outlets together it is important to first identify each outlet’s use and audience. In this blog we will discuss the more conservative and reserved outlet, LinkedIn. LinkedIn is a [...]
We find it important to unleash your inner artist as often as possible, which is why we wanted to highlight the Draw Something app powered by OMGPOP. Whether you’re new to the app like us, or are one of millions who have helped made this app the latest and greatest thing since Angry Birds, it’s [...]
As a business looking to communicate effectively with its clients, Campaign Monitor and Constant Contact are both websites designed to help businesses expand and maintain their clients through email campaigns. Both websites are email marketing services intended to make emailing clients simpler and to help businesses keep track of their communication progress. However, for an [...]
LinkedIn groups are a great way to establish yourself in your field and to connect with other professionals. Groups function as a place where LinkedIn members with a common professional interest, for example the fact that they’re interested in marketing or interested in leadership for women in business, can meet and exchange ideas. Within each [...]
From Great Service to Great Product to Great Improvement, today’s Great Businesses know their success is tied directly to the customer experience. For a business to succeed, the baseline expectation is an exceptional product that is constantly being improved upon, but the most important characteristic of any successful business is an exceptional service experience. Think [...]
As a design company, we often explain interactivity in terms of websites, social media, ad research, networking and analytics. We counsel our clients to watch, participate in, measure and react to their online conversations. But, do they accept what transpires when they interact without really understanding the process? Talk to Me, an interactive exhibit at [...]
Google Ad campaigns are a sound interactive marketing strategy if (1)the keywords are well chosen, (2) the budget is comfortable, (3) the analytics are used to make decisions, and the (4) the campaign is managed well. Given those qualifiers, a google ad campaign is an incredible supplement to traditional and interactive marketing. Whether you measure [...]
Branding today is entirely different from branding ten years ago. And as brand stewards trudging through shifting sands, to responsibly represent our clients, we respond to the differences. In truth, it would be hard, not to mention dangerous, to ignore the power of the channels available to us today. The reasons impacting the changes in [...]
Today, businesses can deliver specific information to the right recipient. The sports product manufacturer can send an offer directly to athletes based on research of demographics, buying habits, and interests, for example. However, while individualizing is at the heart of successful messaging, the filtering abilities of Google and Facebook, who can now tailor searches very [...]
